Social Networking - What’s your Strategy? Listen to Interview with Melody Campbell

I was recently interviewed by Pete Winiarski, founder of the Institute of Success and Goal Achievement, at www.i-saga.net. He has a weekly series where he interviews experts who can share their success stories and their tips for success.

Our interview is being broadcast beginning this Friday at http://www.i-saga-guest-interviews.com.

In our interview, I will share my secrets of Internet Marketing Like a Super Hero, dealing with the overwhelm of how to integrate all of your social networking efforts to get more clients while working fewer hours. You will learn a lot of practical information that you can put to use instantly. Want to hear more? Listen to this interview beginning Friday at http://www.i-saga-guest-interviews.com.

If you go to the site for Institute of Success and Goal Achievement, www.i-saga.net, you can get a highly valuable newsletter which announces the interviews, provides a synopsis of past interviews, shares how to get replays of past interviews, and has other interesting tidbits to help you achieve your goals and reach the levels of success you want.

I do hope you can listen to this interview this week while it is available for free. The interview will be available THIS FRIDAY, 9/26/08, and I think is available for free for one week and then archived in the members only section. If you miss it, then you can see how to get the replay at www.i-saga.net.

Get More Business - So Much Social Networking, So Little Time!

Nancy tells me that in the Past 6 Months, Over 75% of her income and 90% of her PR leads came from Social Networking Contacts !!!

Nancy Marmolejo of Viva Visibility will be joining me this Friday, July 25, 2008. Nancy will share tips on positioning yourself as an expert, social networking, or how to increase your visibility in the marketplace. You will learn how to stand out and sizzle as a sought after expert in your field.

 On August 5th Nancy will be hosting a teleclass “How to Get Free Publicity and Attract New Clients With the Power of Social Networking“. 3 intensive yet easy-to-follow class sessions on August 5th, 7th & 12th at 7 pm EST.

Listen to the archive of the show here - www.BlogTalkRadio.com/GetMoreBusiness

Get More Business Podcast - Becoming or Hiring a Virtual Buzz Assistant

Tune in to our live podcast at Get More Business Podcast to learn more about becoming certified as a Virtual Buzz Assistant or hiring a Certified Buzz Assistant.

Would Your Life Be Better
If Someone Was Promoting You
EVERY Day?

VirtualBuzzAssistant.com

Coaches - Build Practice using Article Marketing

I’m joining Coach Dave Buck of Coachville (virtually, of course) in his quest to create a “relentless demand for coaching.” My message is to the Coaches that provide powerful, and provacative inspiration for “playing big” in the game of Life.

One of the tools that I recommend to Coaches is Article Marketing.

From Wikipedia, the free encyclopedia

Article marketing is a type of advertising by writing short articles related to business’ respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ which include references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.

Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms) it is commonly utilized by business owners as a means of obtaining free press space. The local business provides useful content to the newspaper free of charge and in return the newspaper prints the business’ contact information with the article. Since newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.

For example, an accounting firm may market itself by writing an article titled “The Top 10 ways to Avoid Getting Audited” and offering it to the local newspapers 2-3 weeks prior to tax season. Similarly, a roofing company could offer radio stations a concise article on “How to avoid ice damage to your roof this winter” shortly before the winter season.

With the rise of ecommerce and online marketing, article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with essentially free content and advertisers with essentially free advertising. However unlike the off-line version, there are additional dimensions to article marketing online. Most notable among the differences is the use of articles for search engine optimization.

Articles are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Authors are able to target their audience with informative content, sent to an already interested group of readers.

There’s a plethora of information available on the Internet on the topic of Article Marketing. I may even recommend products to help you get started in a future post. It does help to have someone guide you through the process and develop your strategy. Believe me there’s a lot of behind the scenes strategy that goes into each article - however, much of it can be automated so that background work is eventually minimized in comparison to initial learning experience.

Anyway - I’m jumping ahead in the process today by providing a list of where to submit your articles. The reason I’m jumping to that is so that you can go look at what others are doing with articles. Read the busiest article posters to see what / how they are doing it. You can be sure if they’ve posted a lot of articles  - it’s probably at least creating traffic to their website - if they’re doing it right.

There are new article directories coming online all the time. Here are a few of the ones that I’ve read are pretty reliable and or have been online for awhile.

http://www.ezinearticles.com
http://www.goarticles.com
http://searchwarp.com
http://www.articledashboard.com
http://www.articleclick.com
http://www.articlecity.com
http://www.advisor.com
http://www.ideamarketers.com
http://www.articlecube.com
http://www.articletrader.com

In a future post I’ll describe a strategy that a coach could use to build their practice with Article Marketing.

Another similar idea is to build lenses at Squidoo. This is a very interactive tool and would work well with an article marketing campaign by providing a referral center for additional tools and resources that can be used with the topic of the article. (Lensmaster who like this idea please comment here!)

I love comments to my blog posts - please join in the conversation!

Related topics:

What do you Squidoo?

What do you Squidoo?

Squidoo is the world’s most popular site for building free, single pages about your passions.

Highlight books, blogs, vids, online shops, or just spread the word about stuff you love. Bonus: you raise money (for you or charity) at the same time. It’s fast, free, and supereasy.

Squidoo is a network of user created lenses or single pages that highlight one person’s point of view, recommendations, or expertise. Lenses can be about anything, such as ideas, people or places, hobbies and sports, pets or products, philosophy, and politics. Lenses aren’t created to hold content, but rather they are created to recommend and point to content elsewhere on the web.

So, maybe by now you’ve heard of Squidoo and maybe you even have a lens or two. Today I interviewed a man that has over 300 lenses and expects to be earning about $2000 per month in passive revenue by year end.

Joe Dillon, also known as, “Captain Squid” is a Giant Squid on Squidoo. This means he is recognized as one of the best lensmasters around. Joe was on “The Small Business Guru & Gadget Guy” Podcast today, as our guest and expert on Squidoo.

<side note>A Giant Squid, by the way, as the story goes is a lensmaster that has published 100 quality lenses. Geez, these guys must have a lot of time on their hands or there must be a financial strategy to all this lens making.

Today Captain Squid - uh, Joe, gave us the basics on Squidoo. You can download the show here. We had a couple of short conversations prior to the show and let me tell you there is some serious strategy behind every lens this guy builds.

Over at the Captain Squid website there’s a gold mind of information. The basics are free. You can find video tutuorials in the Captain’s Training section.

It’s a facinatingly interactive alternative to Article Marketing - well maybe not an alternative because as Joe pointed out on the call it’s actually works the same as article marketing in creating a viral spread of your links but it’s more because it’s so interactive.

Oh, and there are angel Squids that give blessings - blessings boost lens ranking. Why is that important? The more popular the ranking the better the payout is from the revenue share. Oh, didn’t I tell you? Not only is it free to create a lens, and create as many as your heart desires, but Squid Inc shares the revenue from Google Adsense, Amazon, Ebay and the like.

I must confess, I too have become addicted to Squidoo. I’ve just begun, with 6 lenses now published and two more as WIP (works in progress). I’ve been reading the Captain’s “Lens Publishing Checklist” (you’ll have to subscribe to get your own copy). I’ve got much to learn but you can be sure I’ll be posting again on Squidoo.

Come take a look at my lenses and join as a favorite so you can see what I am up to on Squidoo.

First is my Lens for The Small Business Guru, and then…

• Press Releases on the Internet - about how the Internet has changed Press Release submission; along with how and where to submit.
• (of course) Get More Business Podcast - contains all my show listings
• Referral Marketing Best Practices - many resources on how to build a business by referral
• SmBizGuru Favorite Lenses - I had to have a lens where I saved and shared my favorite lenses that I really liked.
• and just for fun I created a “SquidWho” page for Beth Moore - one of my favorite people. I have YouTube Video’s up on the lens for Beth.
• Next I’ll begin creating a lens for each of my guests that I’ve had or will have on my Get More Business Podcast. This is going to be fun!

I’ve got more ideas than I can type fast enough! Gee I wonder if Squid Inc is still awarding Giant Squid Status?

Many lensmasters use their lenses as a tool for affiliate marketing. Not a bad idea!

Tune in to our next show - date, time and guest will be posted at the TalkShoe page soon. Check it out here.

Jott - A most revolutionary communication tool

One of the brilliant friends I met on Ryze told me about a really cool communication tool found at www.Jott.com. (find my brilliant friend Lamar Morgan here and here)

The following is directly from www.Jott.com about page:

Jott™ is a revolutionary new service that automatically converts your voice into e-mail and text messages—anytime, anywhere, with any cell phone. Jott™ makes you more productive and efficient by capturing your ideas, notes to self, tasks, and more without using your keypad.

✓ Stuck in traffic? Just speak your to-do list into Jott™.
✓ Want to eliminate repetitive calls? E-mail your team with a single Jott.
✓ Forget something? Use your voice to create Jott reminders.

Jott™ is a safer, hands-free way to send text and e-mail messages on the go. And it’s free, so sign up today.

Think it. Jott™ it. Get it done.

Okay, imagine sending a single email message to a handfull of your friends or family members all at once, like, “I’m stuck in traffic but I’m on my way to Christmas dinner I’ll be there in 30 minutes.” No big deal, right? What if you sent this email message by dialing a toll free number and leaving a 30 second voice message that is transcribed within minutes to an email that’s delivered to the select group of contacts that you choose?

Or, how about sending an email message to your customer list about a product that has just sold out or will be going on sale today only - and sending this email message using a phone to voice record your 30 second message to your list of customer contacts. One phone call - one list - many email messages.

Check out the Jott Blog to learn more uses for this genius tool.

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