Category: Marketing

What is Marketing Automation & Why Your Business Needs It?

We should start at the beginning. To understand the importance of marketing automation we need a good definition. Marketing Definition Marketing is the process of getting people interested in your company’s products and/or services.  Ideally, the marketing process begins by understanding the needs, desires and interests held by your prospects (market research). Communication to your ideal […]

Using LinkedIn for Business Growth

Our ideal prospects are “digitally connected, social engaged, mobile attached, and video hungry.” (from LinkedIn with Sales Navigator Training by Vengresso – use coupon code TSBG100). Your business growth is dependant upon how well you use social selling to engage your buyers. Those that effectively use social selling to build a quality reputation will lead the market.

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