Category: Marketing

What is Marketing Automation & Why Your Business Needs It?

We should start at the beginning. To understand the importance of marketing automation we need a good definition. Marketing Definition Marketing is the process of getting people interested in your company’s products and/or services.  Ideally, the marketing process begins by understanding the needs, desires and interests held by your prospects (market research). Communication to your ideal […]

Using LinkedIn for Business Growth

Our ideal prospects are “digitally connected, social engaged, mobile attached, and video hungry.” (from LinkedIn with Sales Navigator Training by Vengresso – use coupon code TSBG100). Your business growth is dependant upon how well you use social selling to engage your buyers. Those that effectively use social selling to build a quality reputation will lead the market.

Tips for Effective Social Selling on LinkedIn

The widespread use of social media and the presence of a massive online audience have altered the priorities of businesses all over the world. The biggest impact of social media is on the marketing and sales of the companies. Businesses are more focused than ever on relevant and meaningful engagement with the customers rather than […]

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