Gone are the days where users typed in a search and scrolled through 10 blue links to find your website.

Today, Google’s Search Generative Experience (SGE) and AI Overviews mean:

Users see summarized answers right in search results

Google uses AI to recommend businesses, products, and services

Most users make decisions without ever clicking to your website

In fact, over 60% of local searches now end with no click at all. Google gives users the info they need without sending traffic elsewhere.

This means that to win on Google today, you need to earn trust at a glance — right inside Google’s ecosystem.

How can small businesses optimize for AI-organized SERPs?

Small businesses can win in AI-powered search by optimizing for featured snippets, using structured data, strengthening local SEO, and creating high-quality, conversational content. Consistent business listings, voice search optimization, and video SEO also improve visibility in AI-driven SERPs.

Artificial Intelligence (AI) is revolutionizing the digital landscape, and its influence on Search Engine Optimization (SEO) is profound. One significant development is the emergence of AI-generated overviews in search results. These overviews aim to provide users with concise answers directly on the search page, potentially reducing the need to visit individual websites. For small business owners, understanding this shift is crucial to maintaining and enhancing online visibility.