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About Melody Campbell & Her Salem Marketing Agency
Melody Campbell, The Small Business Guru, a premier marketing agency in Salem, and your “guide” to get more business.
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I fell in love with the magic of the Internet when I received my first AOL disk in the mail in 1996. I remember the thrill of hearing the “you’ve got mail” message whenever email landed in my inbox!
I launched one of the first websites for advertising specialties in the late 1990’s and landed my first order of $75K within the first year from a state agency. Soon I had new orders coming in from all over the country. I was hooked on the magic of doing business online!
I learned from pioneers in Internet Marketing – Terry Dean, Alex Mandossian, Frank Kern and others. Finally, just to make sure I knew what I was doing I completed a Master in Internet Marketing with Full Sail University in 2014.
My genius is in crafting marketing campaigns for lead generation. I believe if we do it right – your qualified leads should be finding you!
My team and I provide
- Marketing Automation
- Social Media Management
- SEO/Local SEO & competitive analysis
- Web Design & Redesign
- eCommerce website service
- Digital Advertising
- Facebook Advertising & Retargeting
- Pay Per Click Management
- Content creation with multilingual translation services
Our mission is to help brand our clients to be the go-to-business in their particular niche. We have 18 years of experience working with clients to increase website traffic, capture leads, and ultimately convert leads to sales.
There is no one-solution-fits-all approach to marketing your business in Salem. Our marketing agency identifies your ideal customer avatar and creates a comprehensive plan that allows you to build a tribe of self-identified qualified leads ready for your offer.
Your online presence should be an Income Producing Asset. We believe a great marketing strategy is designed…
- to proclaim a clear brand message
- to foster customer loyalty
- to leave a positive impression of your company
- to turn your customers into advocates for your business
- help streamline processes and improve tactical marketing decisions
- to provide you with the right information to identify potential opportunities and make informed marketing choices
- to measurably improve your company’s return on investment
Strategy Audit – All of our clients start with a Strategy Audit because the best results are all about the fundamentals. Many DIY business owners jump past this important stage without properly setting up a solid foundation. In the Strategy Audit, we evaluate
- your current online marketing efforts
- your WEBSITE to make sure it has the proper messaging to let customers know who you are and how you can help them.
- your use of local SEO – includes Digital Knowledge Management and the accuracy of your information everywhere on the web
- Google Business Listing, and Google Maps to make sure that your new customers find you
- conduct market research to see what’s working for your competitors and measure how effectively you’re competing
The final piece to the Audit is the Strategic Plan – a combination of results of research, known best practices, and our unique ideas to set your business apart in the marketplace. This is the strategic plan for taking action. We don’t just publish posts for you — we work with you to create a strategy and a plan that will grow your business faster.
Some of our clients hire our marketing agency in Salem for…
- Done for You Plan Implementation Package – we implement the plan on behalf of the client.
- Training & Consultation Package – we work with you, your team or individual staff member to guide you through the process of carrying out and managing the results of the plan.
- DIY – Do it Yourself Package – We set up the important pieces of the plan and your team will take it from there
- Website Creation or Remodel
- WordPress Managed Hosting
- SEO – Search Engine Optimization with a results guarantee
- Organic Social Media Posting & Management
- Paid Social Media Ad plan & management
- Both Organic Social Media & Paid Social Media ad plan & management
Let’s work together!
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