Melody Campbell, The Small Business Guru, is a digital marketing consultant, team trainer, and action-taker. Visionary - she sees the big picture of what's possible. Strategic - she provides leadership when choosing a path to accomplish what's possible. Tactical - she specializes in creating a systematic and scalable approach to achieving marketing goals.
When you understand Direct Response Marketing and employ the 5-P’s, your marketing message becomes a “lead generation magnet” for those who are already looking for a solution for a problem that you solve.
Marketing: the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)
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