The “Best of Mid-Valley” awards by the local newspaper are a popular annual event recognizing local businesses, services, and professionals across various categories. These types of awards can offer both benefits and drawbacks for businesses considering participation.
Pros:
Increased Visibility & Credibility
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- Winning or being nominated provides instant recognition and credibility in the local market.
- The awards are promoted by the local newspaper, a well-known publication, giving businesses exposure.
Marketing & Promotional Opportunities
- Businesses can use the nomination or award as a marketing tool on websites, social media, and promotional materials.
- Many winners leverage the title to attract new customers and build trust.
SEO & Online Benefits
- Being listed on the local newspaper website and other local directories can improve local SEO and Google rankings.
- Increased searches and mentions can drive website traffic.
Community Engagement & Customer Loyalty
- Encouraging customers to vote fosters engagement and strengthens customer relationships.
- Recognition can boost staff morale, especially in service-based industries.
Potential for New Business
- Many consumers trust “Best of” lists and use them as decision-making guides.
- Winning businesses may attract new customers who prioritize highly rated local services.
Cons:
Pay-to-Play Model (Potential Cost Concerns)
- Some critics argue these contests are advertising-driven rather than purely merit-based.
- Winners are often encouraged to buy ads, sponsorships, or promotional packages to maximize exposure.
Voting Can Be a Popularity Contest
- Businesses with larger customer bases or marketing budgets have an advantage.
- Smaller businesses may struggle to compete, even if they provide excellent service.
Time & Effort Required
- Encouraging customers to vote takes time and effort.
- Some businesses find it difficult to balance running promotions while managing daily operations.
Short-Term Boost vs. Long-Term Impact
- The recognition can bring a temporary spike in business, but long-term success still depends on customer experience, reputation, and ongoing marketing.
Limited Niche Categories
- Some businesses may find the available categories too broad or not well-suited to their specific niche.
Final Verdict: Is It Worth It?
If you have a loyal customer base and can dedicate time to promoting the nomination, participating in the “Best of Mid-Valley” awards can be a great marketing opportunity. However, it’s essential to view it as one part of a broader marketing strategy rather than relying on it for sustained business growth.
