What is Marketing Automation & Why Your Business Needs It?

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Melody Campbell

Melody Campbell, The Small Business Guru, is a digital marketing consultant, team trainer, and action-taker. Visionary - she sees the big picture of what's possible. Strategic - she provides leadership when choosing a path to accomplish what's possible. Tactical - she specializes in creating a systematic and scalable approach to achieving marketing goals.
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We should start at the beginning. To understand the importance of marketing automation we need a good definition.

Marketing Definition

Marketing is the process of getting people interested in your company’s products and/or services. 

Ideally, the marketing process begins by understanding the needs, desires and interests held by your prospects (market research).

Communication to your ideal client match is then developed to demonstrate how your product or service is the best solution, the satisfaction to their desire, or the engagement to their interest. (advertising & sales). 

Define Automation

Automation is the technique, method, or system of operating or controlling a process having the capability of starting, operating, moving, etc.,  as by electronic devices, reducing human intervention to a minimum.

What is Marketing Automation?

Marketing Automation is the operational system of getting people interested in your company’s products and/or services by using systematic delivery of communications about the solutions, satisfaction of desire, or engagement of the prospect’s interests – with minimal human intervention. 

Work with Melody

If you’re a busy solo practitioner or have a small office, the solution I provide is the implementation of a systematic process of engaging with your ideal prospect. Marketing Automation solves the problem of consistently getting clients in the door, closing a deal, making a sale. 

This system is designed to build a tribe of people who know you, like you and trust you as this systematic communication engages your ideal prospect.

You are providing “value ahead of time” by communicating information your prospect is looking for to solve a problem. Over time your prospect goes from curious seeking to trusting and ready to enter a transaction. 

Of course, not everyone will do business with you when you engage using marketing automation, but you have the opportunity to raise the odds in your favor!

The beautiful thing about marketing automation is that the system continues to work even when you’re on vacation, when you take a personal day or while you’re sleeping. 

The smart business owner will develop a thriving marketing automation system as an investment in their long term business growth, and, make it a part of their exit strategy. 

When your online presence is automatically generating a steady stream of ideal prospects who are ready to do business with you it becomes a valuable asset. This asset should continue to produce results even with you retire and pass the business on to a family member or sell it outright. 

An income-generating online presence is an asset that can dramatically increase the value of your business. 

Start now. Start with one ideal client avatar or persona (if you have multiple). Work with me to build a marketing automation campaign that functions to bring in a steady stream of new business. 

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