![The ultimate goal of SEO is to attract more organic (unpaid) traffic to your website.](https://the-small-business-guru-v1696542022.websitepro-cdn.com/wp-content/uploads/2024/03/SEO-Super-Hero-Man-shutterstock_229724386-300x252.jpeg)
Unveiling the Power of SEO: Why Your Small Business Can’t Afford to Ignore It
SEO is a cost-effective marketing strategy as well. While pay-per-click (PPC) campaigns and other forms of paid advertising have their place, they require a significant investment. SEO, on the other hand, requires more time than money. Once you’re ranking well, you’ll get a steady stream of traffic without having to pay for each click.