If you’ve noticed your website traffic dipping lately, you’re not alone. It’s not because people have stopped searching—it’s because search itself has changed.
Welcome to the world of zero-click searches.
Zero-click doesn’t mean zero opportunity. It means search is evolving, and the businesses who adapt will win. The strategy now is simple: feed the AI the right information so it features you instead of your competitor.
Why Your Business Isn’t Showing Up in Google (And What It’s Really Costing You)
If you’ve reached the point where your own growth depends on whether or not you get around to “working on the website,” it’s time to stop kidding yourself.
Visibility is a full-time job now.
And unless that job is on your calendar, in your skillset, and something you enjoy — you’re leaving money on the table.
Today, your potential customers are asking AI tools like ChatGPT and Google’s AI Overview to recommend who to hire, where to go, and what brand they can trust. They’re skipping ads, bypassing websites, and turning to TikTok, Bing Copilot, and even Instagram search to find businesses like yours.
So the real question is: Are you showing up where people are actually searching?
Because if not, you’re invisible.
And invisibility is costing you money.
