Melody Campbell, The Small Business Guru, is a digital marketing consultant, team trainer, and action-taker. Visionary - she sees the big picture of what's possible. Strategic - she provides leadership when choosing a path to accomplish what's possible. Tactical - she specializes in creating a systematic and scalable approach to achieving marketing goals.
Regular deposits in your Value Bank give you the right to make withdrawals, or make offers that result in sales!
Business Growth Formula = Solve for X – Your Value Bank
Listen to this episode to learn how deposits in your Value Bank will help your tribe to:
Know You – Be Authentically YOU!
Like You – or DON’T like you
Share what matters most to your ideal customer. Here are some of the topics with which you might start. It is equally important to ask questions of your prospects.
Challenges they face
Relief experienced when they find the right solution
Mistakes that happen with DIY instead of hiring an expert
Life or transition milestones
Thoughts your prospect is thinking
By sharing regular value with your target audience you are TRAINING and TUNING your tribe to become your future customer.
Listening to and learning from your prospect will TRAIN and TUNE your voice and message. Listening to your prospects describe the problem for which they are searching for results. By listening to your your audience you will be able to understand the value they are seeking so that you can delivery it.
If you make regular deposits in your value bank you’ll be able to take withdrawals by making offers that your tribe is eagerly willing to pay you for.
Connect with Melody Campbell
Website – www.thesmallbusinessguru.com
LinkedIn – www.linkedin.com/in/melodycampbell
Facebook – www.facebook.com/smbizguru1
Twitter – www.twitter.com/smbizguru
Instagram – www.instagram.com/smbizguru
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