If you’ve noticed your website traffic dipping lately, you’re not alone. It’s not because people have stopped searching—it’s because search itself has changed.

Welcome to the world of zero-click searches.
Zero-click doesn’t mean zero opportunity. It means search is evolving, and the businesses who adapt will win. The strategy now is simple: feed the AI the right information so it features you instead of your competitor.

Why Your Business Isn’t Showing Up in Google (And What It’s Really Costing You)
If you’ve reached the point where your own growth depends on whether or not you get around to “working on the website,” it’s time to stop kidding yourself.

Visibility is a full-time job now.
And unless that job is on your calendar, in your skillset, and something you enjoy — you’re leaving money on the table.