Melody Campbell, The Small Business Guru, is a digital marketing consultant, team trainer, and action-taker. Visionary - she sees the big picture of what's possible. Strategic - she provides leadership when choosing a path to accomplish what's possible. Tactical - she specializes in creating a systematic and scalable approach to achieving marketing goals. Melody’s digital marketing agency in Salem offers SEO services and business blogs. Known as Salem’s top marketing referral expert, Melody can help you leverage your existing customers to build relationships with new ones.
Why Your Business Isn’t Showing Up in Google (And What It’s Really Costing You)
If you’ve reached the point where your own growth depends on whether or not you get around to “working on the website,” it’s time to stop kidding yourself.
Visibility is a full-time job now.
And unless that job is on your calendar, in your skillset, and something you enjoy — you’re leaving money on the table.
Today, your potential customers are asking AI tools like ChatGPT and Google’s AI Overview to recommend who to hire, where to go, and what brand they can trust. They’re skipping ads, bypassing websites, and turning to TikTok, Bing Copilot, and even Instagram search to find businesses like yours.
So the real question is: Are you showing up where people are actually searching?
Because if not, you’re invisible.
And invisibility is costing you money.
Gone are the days where users typed in a search and scrolled through 10 blue links to find your website.
Today, Google’s Search Generative Experience (SGE) and AI Overviews mean:
Users see summarized answers right in search results
Google uses AI to recommend businesses, products, and services
Most users make decisions without ever clicking to your website
In fact, over 60% of local searches now end with no click at all. Google gives users the info they need without sending traffic elsewhere.
This means that to win on Google today, you need to earn trust at a glance — right inside Google’s ecosystem.
Inside this Private Facebook Group we cover the fundamentals to help you "Get More Business."
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